Customers often have specific items in their minds that they must buy when they shop at your grocery store. However, the opportunity to make a bigger profit lies in them spotting additional items they didn’t plan on buying. If you want to increase those sales, here are four ways to drive up impulse purchases in your grocery store.
Location is important in real estate and it’s also important for increasing impulse buying. Placing the items in key areas of your store will increase the chances of the customer adding them to their cart.
One of the most popular places to display impulse purchases is in the checkout line—but don’t overlook other areas. Placing these items at the entrance or throughout your store can also be very effective.
Impulse buys make having hand baskets at your grocery store worth it. If a shopper wants to only buy one product but spots another, they’ll be thankful they can carry both in a simple handbasket.
Customers may be less inclined to impulse buy if your store only has shopping carts. They may see them as inconvenient if they must push two items around your store in a bulky cart. It may drive them to put the item back, and you will lose an extra sale.
Capturing the shopper’s attention with attractive displays is another way to drive up impulse purchases in your grocery store. Use colors that will get their attention so that they want to find out more about the product. Just make sure the message is easy to understand, or your customers may walk past it.
You can increase your store’s number of impulse buys by offering a bonus. For example, offer customers a free pack of gum if they buy two items. Or consider offering them a free “$10 off” coupon for a future purchase if they hit a certain total. The idea of getting something extra will pique their interest.
These strategies can drive up the sales in your store and enhance your reputation as a business that offers great deals. You will have more satisfied customers and enjoy more profits.
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